An AI chatbot that references content across all of a content creator's social media profiles and websites while emulating their tone and voice to provide the most appropriate, authentic, and accurate responses to questions from their audience.
While building a messaging service for content creators, we noticed a pattern. Many creators weren’t just influencers — they were experts their audiences turned to for advice, explanations, and trusted product recommendations.
Existing automation tools helped creators reply faster, but only for simple, keyword-based interactions. More personal or in-depth questions often went unanswered, leaving missed opportunities for connection and conversion.
That insight led to iSonic — a platform that turns a creator’s existing social media posts, videos, blogs, and podcasts into an interactive AI Assistant. Instead of forcing audiences to hunt for answers across channels, iSonic makes their content instantly accessible through conversation — while allowing creators to naturally integrate affiliate links, courses, and products their audiences will value.
After research and speaking with content creators with a primary presence on various platforms, we identified the following insights to drive the direction of the product.
Regardless of true experience in an area, because they possess a significant following and create content around a particular topic, creators are often asked specific questions which aim to tap into their perceived expertise on the topics of their content.
Unless a creator has implemented a method of automatically replying to certain keywords of messages, they can at times be too busy to reply—leaving their audience with unresolved questions and, in some cases, leaving money on the table by not replying with relevant links to products the creator is affiliated with.
Content that creators produce can maintain importance and relevance, but can get algorithmically unfavored due to factors such as a distant publish date, and they seek ways to elevate the prominence of this content without needing to "repost".
Being the founding Product Designer and Design Engineer, I have had a hand in everything about the Product, including all aspects of the product experience, design system, and company branding.
As such, here are some directed articles on different endeavors.
From signup all the way to the core product experience, I leveraged user research and UX heuristics to address obstacles in iSonic’s approachability and usability.
Designed and implemented the product UX patterns, information architecture, and design system used across the entire platform.
Integrated tools to enable data-driven decision making across the platform.
Devised the company logo, aesthetic, and collateral such as the landing page to balance innovation with approachability.
